Customer Relationship Excellence Awards 2017
Recognising Organisations and individuals that excel in Customer Service!

About the CRE Awards
  Chairman's Introduction
  Overview & Enrolment Procedures
  CRE Awards Categories
  Photo Gallery
  Winner Statements
  Newspaper Coverages
  Nominate a Company
Supporting Organisations
  Judging Panel
  CRE Awards Organiser
CRE Model and Training

Winner Presentations
  2016 Winner Photos
  2015 Winner Photos
  2014 Winner Photos
  2013 Winner Photos
  2012 Winner Photos
  2011 Winner Photos
  2010 Winner Photos
  2009 Winner Photos
  2008 Winner Photos
  2007 Winner Photos
  2006 Winner Photos
  Press Releases
  Global Certification
  Customer Service
Quality Standard (CSQS)
  APCSC Summit
  Best-in-Class Presentation
Chairman's Introduction

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Welcome to the 16th annual International Customer Relationship Excellence Awards (CRE Awards).

The Customer Relationship Excellent (CRE) Awards has recognized many industry leaders and professionals for their customer centric service innovation.  The participants have come from more international cities and business sectors in both corporate and individual categories, all demonstrating their business successes, best practices and leadership on CRE.

In 2017, APCSC celebrated her 19th anniversary in promoting customer relationship excellence in the Asia Pacific region, APCSC is very proud to witness how CRE Awards winners continue to bring new service levels, quality standards and benchmarks to shape the future directions of business practices in making Asia Pacific a better place to live and do business!

The Customer Service Quality Standard (CSQS) is the fundamental model for CRE Awards judging criteria, the participants have learned greatly from the best practices and world class standards to better prepare for the CRE Awards assessment and benchmarking process.  The CSQS is instrumental in improving customer oriented corporate governance and balanced scorecard managing stakeholders of the award participants and further recognizing the CRE Awards winners.   It is highly recommended that all CRE Awards participating companies attend the Certified Analyst and Auditor (CCSA) global certification program and implement the CSQS to meet and exceed the CRE Awards assessment criteria.

Through the prestigious CRE Awards, Asia Pacific business leaders are able to share experiences and learn from one another amongst the World-Class CRE leaders and achieve the goal of market leadership and gain international recognitions.

On behalf of the Asia Pacific Customer Service Consortium, I wish you business success and Customer Relationship Excellence!

Jason Chu

Chairman of Asia Pacific Customer Service Consortium


2016 Customer Relationship Excellence (CRE) Awards Corporate and Individual Winners Group Photo


International Media Partners and Supporting Organizations:

Mr. Aritoshi Hanakawa (right), General Manager, Contact Center, AXA Life Insurance Co., Ltd, received Contact Center of the Year 2014 (Insurance – Under 500 Seats) from Mr. Jason Chu (left), Chairman of Asia Pacific Customer Service Consortium.

Ms. Jaiporn Srisakul (middle), Managing Director, and Mr. Napoldej Kitchanpaiboon, Multi-Channel Contact Management Manager, Advanced Contact Center Co., Ltd, received the Best Social Media Program of the Year 2014 from Mr. Jason Chu (left), Chairman of Asia Pacific Customer Service Consortium.

Mr. Shalilatharash Jalil (right), Head of Distribution Technology, AIA Bhd., received Best Use of Technology of the Year 2014 from Mr. Jason Chu (left), Chairman of Asia Pacific Customer Service Consortium.

2014 Customer Relationship Excellence Winner Statement:

“I am extremely delighted that AXA Life Japan received two awards from the APCSC this year. Firstly, AXA is proud of receiving ‘Contact Center of the Year’ since this is proof of our relentless efforts and achievements in offering a superior customer experience, which is the heart of our business. Secondly, as the insurance business is a people business offering intangible products, I am also pleased to receive ‘People Development Program of the Year’. In the insurance business, we have to particularly rely on our employees and develop them further in order to provide customers with excellent service and advice. As mentioned above, the call center is critical areas that bond customers and the company tightly together to fulfill our mission as an insurer to protect our customers. AXA Life Japan therefore will continuously seek for offering better customer experience. Finally, I would like to express AXA’s gratitude to the APCSC for its continued contribution in promoting the concept of customer centricity in order to build a responsible and sustainable society.”

Mr. Herve Le Hen, Chief Operating Officer,
AXA Life Japan

“Clearly everyone at Advanced Contact Center (ACC) Thailand is thrilled to be awarded this important accolade which recognizes the hard work and dedication from our staff in delivering the best in Social Media Program of The Year. Working toward this award has been a challenging but very rewarding experience for ACC. We have learned a lot by working with Asia Pacific Customer Service Consortium and especially the CEO, Mr. Jason Chu. We have shared so much useful information and indispensable experiences together. This has allowed us to identify best practice and also helped us understand what we need to do to further develop our customer experience. At the center of this award has been genuine friendship between participants and organizers and a mutual willingness to support and share customer service excellence and best practice with each other.”

Ms. Jaiporn Srisakul, Managing Director,
Advanced Contact Center Co., Ltd.

““Everyone at AIA Bhd. is honoured and excited to have won the Best Use of Technology Award, Employee Engagement Program of the Year (Insurance) and Best Social Media Program of the Year 2014. These awards have validated the hard work and effort we’ve put in to improve the way we engage with our customers and our people since the integration of AIA’s businesses in Malaysia. We would like to thank Asia Pacific Customer Service Consortium (APCSC) for recognising and rewarding our efforts to transform the industry through the various initiatives we have put in place, and this achievement has reinforced our desire to continue to provide more meaningful, value-added services to our customers. We have benefited from the knowledge sharing facilitated by APCSC, which has provided us insights that will inspire future innovation.”

Ms. Anusha Thavarajah,

Regional Business Development Director, AIA Bhd.


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