People resource and good customer service are Asia’s
strongest competitive edge in the new service economy.
organisation was founded with this belief in January 1998 to mobilize
the government, universities, and the business community to facilitate
the continuous enhancement of customer service in Asia Pacific.
With increasing growth in the financial, telecom and
tourism industry, there is an ever increasing emphasis on service
quality. Customer service issues in customer service center, technology
and management; retention, motivation, training and development of
customer service staff; customer loyalty and retention and many others
are becoming increasingly important and more
so challenging with higher customer demand. That is why many
corporations are interested in joining as members in the consortium
effort. Their vision, and ours, is to build the major cities of Asia as
a premier service center.
organisation is the first cross industries consortium of leading
corporations in the region that focuses on customer service.
believe that leading companies in different industries can and should:
We provide a better understanding & continuous enhancement of good
customer service by:
Conducting research and development studies specific to members' needs
Providing the infrastructure for learning
Organizing meaningful events
Our ultimate mission is to: